Logo of Sonic, an American drive-in restaurant franchise.

drive your franchise future with tasty 2024 incentives

drive your franchise future with tasty 2024 incentives

See How Our Incentives Can Make
Your Franchise Future Shine

See How Our Incentives Can Make
Your Franchise Future Shine

2024 Incentives
  • $470k savings per unit on the NRO Incentive*
  • $524k savings per unit on the Deeper NRO

DT Only incentives*
*based on new & developing markets

Incentive

Initial

License Fee

Reduced Royalty
Rates*

Reduced Ad Co-Op
Fee/SMF

New Restaurant
Opening (“NRO”)
Incentive

1-4 commitments and
must open by
required open date

$45,000

$30,000 becomes
royalty credit upon an
on-time opening

Years 1-4: 2.5%
Year 5+: 5.0%

Years 1-5:

50% Discount

Year 6+: Standard rate

Deeper NRO
(“Deeper”) Incentive

5+ commitments and must
open by required
open date

$45,000

$30,000 becomes
royalty credit upon an
on-time opening

Year 1: 1.0%
Year 2: 1.5%
Year 3: 2.0%
Year 4: 2.5%
Year 5+: 5.0%

Years 1-5:

50% Discount

Year 6+: Standard rate

Drive-Thru Only
Incentive**

Equipment credit ($6k) to
apply to cost of DT menu
boards (paid directly
to vendor)

$45,000

$30,000 becomes
royalty credit upon an
on-time opening

Year 1: 1.0%
Year 2: 1.5%
Year 3: 2.0%
Year 4: 2.5%
Year 5+: 5.0%

Years 1-5:

50% Discount

Year 6+: Standard rate

Pioneer Incentive^

$100,000 royalty credit for first franchisee to sign a DA in a new
state. Must sign a minimum 2-unit Development Agreement

Veteran Franchise Program**

$10,000 royalty credit per commitment

*Early Open Incentive: 0% Royalty from store opening to required open date (up to 12 months), and then incentive rates kick in
**Can be combined with other incentives. Applicable to honorably discharged military veterans who hold a majority ownership interest in the franchise and are new to the brand on their first development
agreement up to $100,000.
^Can be combined with other incentives. To be paid out to the first person to sign a DA in a new state. $50k will be applied to
royalties due on the first store & $50k will be applied to the royalties due on the second store. Locations must open by required open
dates. Pioneer markets are DC, ME, NH & VT
Ready to get started and be the proud owner of your very own Sonic Franchise?
Get in touch with us today!
Logo of Inspire Brands, a drive-in restaurant franchise.

See How Our Incentive Can Make Your Franchise Future Shine

See How Our Incentive Can Make Your Franchise Future Shine

See our 2024 Franchise Disclosure Document for details.

IMPORTANT CONDITIONS TO RECEIVE INCENTIVES: For each Restaurant, the CFF and/or CAF reductions set forth above, as applicable, will apply only if you satisfy the following conditions: a. You build the Restaurant in the design, to the specifications, and at the location approved by us in accordance with the SDA and/or the Franchise Agreement; b. Within one hundred twenty (120) days after the Restaurant first opens for business, you provide us with a report, in the format containing the information that we reasonably specify, identifying the amounts that you spend in various categories relating to the development and opening of the Restaurant; and c. You open the Restaurant by the Required Opening Date.

For the avoidance of doubt, if you fail to meet any of the conditions stated above for any Restaurant developed under an SDA, the CFF and CAF reductions above will not apply under the Franchise Agreement for the Restaurant only, and you will pay the standard CFF and CAF for the entire term of that Restaurant’s Franchise Agreement.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Assorted fast food items from a drive-in restaurant franchise, including burgers, shakes, and fried sides.
Black and white logo of a drive-in restaurant franchise.
Sonic drive-in restaurant franchise logo.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

(#)* Average Gross Sales for total of Company Drive-Ins and Franchise Drive-Ins for 2022 as reported in our FDD issued March 24, 2023, as amended May 24, 2023. 1,523 (or 44%) of the Total Company Drive-Ins and Franchise Drive-Ins (3,452) attained or exceeded this average during 2022. Some restaurants have sold or earned this amount. Your individual results may differ. There is no assurance that you’ll sell or earn as much. See our FDD for more information.

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© 2023 AMERICA’S DRIVE-IN BRAND PROPERTIES LLC
Inspire BrandsSonic

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

COPYRIGHT ©2024 SONIC, INC.
INSPIRE BRANDS IS A TRADEMARK OF INSPIRE BRANDS INC.

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