Why Multi-Unit Entrepreneurs Invest in SONIC
Nik Bhakta, owner of hundreds of restaurants, opens up about why he continues to open
Read more A Restaurant Franchise with a larger-than-life philosophy.
We see the world through cherry limeade-colored glasses, and we wouldn’t have it any other way. Learn how our ingenuity and willingness to adapt has driven our growth through every economy.
Get the DetailsGet in on the SONIC Secret
Year after year, SONIC continues to be a disrupter in the QSR industry with a fan-favorite menu and franchisee–friendly business model built to last. Our secret is simple: we care about people. We pay close attention to guest demand and listen to our franchisees to make changes that fuel our growth for the long term.
A Business Model Franchisees Love and an Experience Customers Crave
Delight Guests All Day: With five distinct dayparts including Breakfast, Lunch, Afternoon, Dinner, and Evening, your guests can find something to satisfy their appetite at any time of day.
Recession-Resistant Model: Guests love our affordable price point and flexible ordering options, making SONIC the perfect choice for anyone in any economy.
Strong Customer Loyalty: We enjoy some of the strongest customer loyalty in the industry, with many of our 3 million daily customers making SONIC a part of their routine.
Industry-Best Technology: Streamline operations and boost sales with best-of-QSR tech like cloud-based software, an integrated POS system and revenue-driving Mobile App.
More Ways to Order: With new footprints and advancements, guests can drive-in, drive-thru, dine-in or order ahead complete with touch-free integration.
Stylish New Site Designs: We thought it was time for a new look, so SONIC got a serious makeover. With modern architecture and sophisticated interiors, it’s the SONIC you love—only better.
“It was challenging but rewarding to know that the time and effort we put in to learn everything was really just going right back into the business.”
FLEXIBLE FOOTPRINTS MADE TO SATISFY EVERY MARKET
Build a SONIC anywhere you live with new models and economical footprints. Each of our new models features SONIC’s bold new buildouts and all traditional restaurants will include a drive-thru to increase your earning potential.
A Proud Member of the Inspire Brands Family
SONIC is a part of Inspire’s family of brands. Inspire Brands™ is a global, multi-brand restaurant company and is the second-largest restaurant company in the U.S. With the backing of Inspire, we are able to offer you superior support and unmatched purchasing power from the very start.
How SONIC Supports You from Day One & Beyond
Franchise & Team Training: You’ll undergo 8 weeks of hands-on and franchise operations training to learn everything you need to know to get started with SONIC. Plus, you’ll receive training support and online resources to get your initial hires ready for your grand opening.
Franchisee Advisory Council: Composed of top executives and franchisees, our franchise advisory council works collaboratively to steer SONIC in the right direction while representing our owners’ best interests. This council is split into subject matter-oriented task groups that help franchisees contribute to our overall growth.
Ongoing Support & Resources: To help your business thrive, you’ll receive ongoing support in every sector of your business, from access to marketing toolkits to corporate product testing and everything in between. A franchise business consultant will provide guidance and point you in the direction of useful resources.
STAY UP TO DATE
SONIC’s Claudia San Pedro Named LATINA Executive of 2020
In recognition of her exemplary leadership, innovation and the success of SONIC Drive-In, LATINA Style.
Read more Sonic Finds the Fast Lane During COVID-19
In a year where eating in your car became cool again, the classic brand kept evolving.
Read moreGet in Touch with SONIC
For a limited time, we are offering significant incentives for new store development commitments for 2022–2025. To receive more information, please fill out the form below